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Erewhon, Organic, 100% Whole Grain Cereal, Cocoa Crispy Brown Rice, 10.5 oz (297 g) (Discontinued Item)

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Out of Stock - Discontinued
  • Shipping Weight: 1.3 lbs (0.59 kg)
  • Product Code: ERE-01207
  • UPC Code: 041653012071
  • Package Quantity: 10.5 oz (297 g)
  • Dimensions: 1.9 x 6.5 x 10.7 in, 0.8 lbs (0.36 kg)
Product Overview


  • 100% Whole Grain
  • 28g or More per Serving
  • Eat 48g or More of Whole Grains Daily
  • What Matters Most Attune Foods Is What Inside
  • Simple Ingredients
  • Simply Made
  • USDA Organic
  • Gluten Free
  • Low Fat
  • NON GMO Project Verified
  • Certified Gluten-Free
  • Certified Organic by Oregon Tilth

Cocoa Crispy Brown Rice

People have gathered around the table for years to shared food and stories, feeding the stomach and the spirit. At Attune Foods, we make food we want to eat with you in mind.

We believe pure ingredients taste better and are naturally nutritious, so that's what we use. We ourselves are label readers and know it's important for the ingredients listed to make sense to you. We believe in the wisdom imparted by our grandparents that balance and mindful eating are part of a healthy lifestyle. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family.

Organic crispy brown rice cereal rolled in organic cocoa

What matters most is what's inside... the box: We believe pure ingredients taste better and are naturally nutritious, so that's what we use.

We take whole grains of U.S. grown organic brown rice and cook them. Then we oven-toast them to a crispy crunch before rolling them in a delectable cocoa glaze for a rich chocolatey flavor.

What matters most is what's inside...you: We make our food with your digestive health in mind to keep you feeling good from the inside out. We proudly offer several certified gluten free cereals.

Gluten is the protein found in wheat. For people with celiac disease or gluten intolerance, the only treatment is a strict gluten free diet, which helps heal the small intestine, improving overall health.

Since 1966, Erewhon has led the organic revolution and we remain passionately committed to providing the purest organic foods. Like many people today you might actually find yourself wary of packaged foods. "If what you eat is good, and pure, and true to its source, all else will follow". This philosophy shaped Erewhon organic cereals. The name Erewhon (Air-wahn) comes from a 19th century novel by Samuel Butler. Erewhan was a utopia where each person was responsible for her/his own health, something we strive to make possible with Erewhon organic cereals.

Suggested Use

Enjoy by the bowl, sprinkled over yogurt or in your favorite treat recipe.

Other Ingredients

Organic brown rice, organic evaporated cane juice, organic brown rice syrup, organic cocoa powder (processed with alkali), natural chocolate flavor, organic caramel color, sea salt, organic cocoa butter

Food Allergies: Our cereals have no dairy, soy, peanuts or tree nuts in them.


This package is sold by weight, not volume. Some settling of contents may have occurred during shipping and handling.

Supplement Facts
Serving Size: 1 cup (50 g)
Serving Per Container: About 6
Amount Per Serving %Daily Value*
Calories 200  
Calories from Fat 10  
Total Fat 1.5 g 2%
Saturated Fat 0 g 0%
Trans Fat 0 g  
Cholesterol 0 mg 0%
Sodium 190 mg 8%
Total Carbohydrate 44 g 15%
Dietary Fiber 1 g 4%
Sugars 11 g  
Protein 3 g  
Vitamin A   4%
Vitamin C   0%
Calcium   0%
Iron   4%
*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:
  Calories: 2,000 2,500
Total Fat Less than 65 g 80 g
Sat Fat Less than 20 g 25 g
Cholesterol Less than 300 mg 300 mg
Sodium Less than 2,400 mg 2,400 mg
Total Carbohydrate   300 g 375 g
Dietary Fiber   25 g 30 g
Calories per gram: Fat 9 • Carbohydrate 4 • Protein 4
iHerb Customer Reviews

Great breakfast

Posted by ShirleyDabbs on Apr 23, 2013

This rice cereal is GF. Tastes great. Price is good. It makes a good breakfast. Sometimes, my son eats it as an afternoon snack too. He likes it a lot.

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kids love this

Posted by nzreviewer on Jan 12, 2013

and I like that I know it's GE-free, whereas I can't get confirmation of the same for supermarket alternatives.

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Chocolaty goodness

Posted by Reviewer1069390 on Aug 10, 2012

Lovely cereal with rich cocoa flavour - just right! Only downside is that it gets soggy really quick, so the trick is to pour the milk and than the cereal in batches to keep your breakfast crunchy :)

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Good Taste

Posted by Reviewer3203456 on Feb 26, 2012

Good Product

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Healthy and delicious

Posted by Rosequartz on Jan 20, 2012

Love this cocoa cereal, it is not very sweet and still hv the rich cocoa taste. My kids and I love it.

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