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Beauty Without Cruelty, Shampoo, Volume Plus, 16 fl oz (473 ml)

AU$11.06 AU$11.06 (Saved AU$3.31)

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Beauty Without Cruelty, Shampoo, Volume Plus, 16 fl oz (473 ml)

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Beauty Without Cruelty, Shampoo, Volume Plus, 16 fl oz (473 ml)

In Stock
  • Expiration Date: January 2019
  • Shipping Weight:
    0.62 kg
    Switch to Imperial units
  • Product Code: BWC-45464
  • UPC Code: 000056454642
  • Package Quantity: 16 fl oz
  • Dimensions:
    6.4 x 6.4 x 21.3 cm , 0.52 kg
    Switch to Imperial units

Product Rank:

#219 in Shampoo >
Frequently Purchased Together
Product Overview


  • Premium Aromatherapy
  • Benefits Fine Hair
  • 100% Vegan--Vegetarian
  • Essential Oils Conditions and Revitalize
  • pH Balanced
  • Paraben Free
  • S.L.S. Free
  • 100% Pure Premium Oshadhi Essential Oils

BWC Volume Plus Shampoo is a gentle, plant-based formula for fine, flat, thinning hair that thoroughly cleans while adding volume, fullness and body. Nature's conditioning jojoba and penetrating plant proteins combined with panthenol strengthen and protect each hair strand. Special botanicals, vitamins and pure premium aroma-therapeutic essential oils improve your hair's look and texture. Your hair will feel naturally thicker and fuller. Gentle enough for daily use.

Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. Follow with BWC Volume Plus Conditioner.


Never tested on animals. No animal ingredients.

Purified water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, aloe barbadensis (aloe vera) gel*, glycerin, soy protein, soyamidopropylkonium chloride, polyquaternium-10, citric acid, panthenol, salvia officinalis (sage) extract, tussilago farfara (coltsfoot) extract, achillea millefolium (yarrow) extract, prostanthera melissifolia (balm mint) extract, anthemis nobilis (chamomile) extract*, rosmarinus officinalis (rosemary) extract, hibiscus syriacus (althea) extract, thymus serphyllum (wild thyme) extract, equisetum arvense (horsetail) extract, calendula officinalis (calendula) extract*, macrocystis pyrifera (kelp) extract, helianthus annuus (sunflower) oil*, simmondsia chinensis (jojoba) oil*, tocopherol acetate, sodium benzoate, potassium sorbate, ethylhexylglycerin, citrus limonum (lemon) oil*, lavandula hybrida (lavandin) oil*, cymbopogon martinii (palmarosa) oil*, cananga odorata (ylang ylang) oil*, citrus aurantifolia (lime) oil.

10% Organic Content. *Organic ingredients NOP or EcoCert certified by, BCS, QAI.

iHerb Customer Reviews


Posted by iHerb Customer on February 27 2018 | Verified Purchase

Very good one, will consider to repurchase

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Posted by iHerb Customer on January 11 2018 | Verified Purchase

I bought this based off reviews and while it should really be purchased with its matching conditioner, it did leave my hair dry and matted to where a special detangling leave in conditioner was needed to brush through my hair and still caused loss and breakage. My hair is not super thick or frizzy or complicated, besides some highlights. Also if you use styling products, you'll have to wash twice for it to get the residue out. Switched from Desert Essence to this since DE shampoos turned out to have SLS in them. Would not recommend or purchase again.

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Wonderful for fine, flat hair

Posted by iHerb Customer on December 8 2017 | Verified Purchase

to find a shampoo that's vegan, organic, without sls, AND properly cleanses my fine hair and oily scalp, has been a difficult journey to say the least. this one actually leaves my hair feeling fresh and clean, it's kind to my sensitive scalp, and the price is surprisingly good (I only have to use a little, and my hair is pretty long. been using it for two months now, and the bottle isn't even half-empty). I also like the scent, it reminds me of being at a spa - nice and relaxing. I will defititely buy it again.

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BWC Shampoo

Posted by MacnAZ on July 26 2017 | Verified Purchase

This is a very good shampoo. I have been using for awhile now and my hair seems to like it. It is also not tested on animals and that is a very big PLUS for me! This is my main shampoo and I do not intend to change to another product. I do use a different shampoo every now and then because they say that it is good for your hair!

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Posted by iHerb Customer on November 16 2016 | Verified Purchase

I was amazed by how small amount of shampoo was enough for whole hair. And it gives volume

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