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Beauty Without Cruelty, Shampoo, Volume Plus, 16 fl oz (473 ml)


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Beauty Without Cruelty, Shampoo, Volume Plus, 16 fl oz (473 ml)

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Beauty Without Cruelty, Shampoo, Volume Plus, 16 fl oz (473 ml)

In Stock
  • Expiration Date: 01/2019
  • Shipping Weight:
    0.62 kg
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  • Product Code: BWC-45464
  • UPC Code: 000056454642
  • Package Quantity: 16 fl oz
  • Dimensions:
    6.4 x 6.4 x 21.3 cm , 0.52 kg
    Switch to Imperial units
Product Overview


  • Premium Aromatherapy
  • Benefits Fine Hair
  • 100% Vegan--Vegetarian
  • Essential Oils Conditions and Revitalize
  • pH Balanced
  • Paraben Free
  • S.L.S. Free
  • 100% Pure Premium Oshadhi Essential Oils

BWC Volume Plus Shampoo is a gentle, plant-based formula for fine, flat, thinning hair that thoroughly cleans while adding volume, fullness and body. Nature's conditioning jojoba and penetrating plant proteins combined with panthenol strengthen and protect each hair strand. Special botanicals, vitamins and pure premium aroma-therapeutic essential oils improve your hair's look and texture. Your hair will feel naturally thicker and fuller. Gentle enough for daily use.

Suggested Use

Massage into wet hair and work into a rich, creamy lather. Rinse clean with warm water. Repeat if necessary. Follow with BWC Volume Plus Conditioner.


Never tested on animals. No animal ingredients.

Purified water, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, aloe barbadensis (aloe vera) gel*, glycerin, soy protein, soyamidopropylkonium chloride, polyquaternium-10, citric acid, panthenol, salvia officinalis (sage) extract, tussilago farfara (coltsfoot) extract, achillea millefolium (yarrow) extract, prostanthera melissifolia (balm mint) extract, anthemis nobilis (chamomile) extract*, rosmarinus officinalis (rosemary) extract, hibiscus syriacus (althea) extract, thymus serphyllum (wild thyme) extract, equisetum arvense (horsetail) extract, calendula officinalis (calendula) extract*, macrocystis pyrifera (kelp) extract, helianthus annuus (sunflower) oil*, simmondsia chinensis (jojoba) oil*, tocopherol acetate, sodium benzoate, potassium sorbate, ethylhexylglycerin, citrus limonum (lemon) oil*, lavandula hybrida (lavandin) oil*, cymbopogon martinii (palmarosa) oil*, cananga odorata (ylang ylang) oil*, citrus aurantifolia (lime) oil.

10% Organic Content. *Organic ingredients NOP or EcoCert certified by, BCS, QAI.

iHerb Customer Reviews

Wonderful for fine, flat hair

Posted by iHerb Customer on Dec 08, 2017 | Verified Purchase

to find a shampoo that's vegan, organic, without sls, AND properly cleanses my fine hair and oily scalp, has been a difficult journey to say the least. this one actually leaves my hair feeling fresh and clean, it's kind to my sensitive scalp, and the price is surprisingly good (I only have to use a little, and my hair is pretty long. been using it for two months now, and the bottle isn't even half-empty). I also like the scent, it reminds me of being at a spa - nice and relaxing. I will defititely buy it again.

Thanks for your feedback!

BWC Shampoo

Posted by MacnAZ on Jul 26, 2017 | Verified Purchase

This is a very good shampoo. I have been using for awhile now and my hair seems to like it. It is also not tested on animals and that is a very big PLUS for me! This is my main shampoo and I do not intend to change to another product. I do use a different shampoo every now and then because they say that it is good for your hair!

Thanks for your feedback!


Posted by iHerb Customer on Nov 16, 2016 | Verified Purchase

I was amazed by how small amount of shampoo was enough for whole hair. And it gives volume

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I bought this because it's vegan.

Posted by iHerb Customer on Aug 31, 2016 | Verified Purchase

A good size of bottle for a decent price. It washes my hair well, no tangling or other problems, and it smells fine. I would recommend it.

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maybe this product is kind to environment but not with my hair

Posted by iHerb Customer on Aug 25, 2016 | Verified Purchase

I have been using this product nearly a month now. The result was pretty cool, I was happy in the beginning. Just like what shown in the bottle 'volume', bouncy, and dry... However... this shampoo makes my scalp dry and hurt, really hurt... I wouldn't recommend this product. Sorry.

Thanks for your feedback!