It goes on easily with minimal clumping. The texture is neither too pasty nor too runny. It stays put though it isn't waterproof. I actually forgot I had eye make up on and lightly rubbed my eye for a second or two, before remembering but the mascara didn't budge. I was impressed! It washes off easily and completely, has no weird smells and the price I paid for it, was frankly stupid cheap. Really no complaints. My go-to mascara from now on. If you find this review helpful, please click on the "Yes" button and click my username to read more reviews.Thanks and happy shopping!
Posted by iHerb Customer on Mar 11, 2014 | Verified Purchase
This mascara gives a very light coat on the lids, does not add any volume at all. It separates very well and holds a curl decently, also does not smudge on me. It feels very light on the lashes, almost like not wearing any mascara at all. Also I like it on the lower lashes (because it is light-weight and separating)
Posted by UllaMaya on Nov 04, 2013 | Verified Purchase
Perfect price-quality ratio, cant much complain about it. Nice texture, not too 'runny' like many. Mostly i love the tightness of the container so even when brand new, the brush hasn't got too much stuff on it. Only downside, -by afternoon there is some under eye flakes.
Posted by iHerb Customer on Jul 17, 2017 | Verified Purchase
I really like it! But it seems like every time I order a new one, they're different. The last one I ordered is a bit dissapointing. It doesn't separate eye lashes that well and it's a bit to oily..
Posted by iHerb Customer on Jul 01, 2016 | Verified Purchase
Very good alternative to expensive mascaras, good for everyday use, I use one layer, I tried to use double layers but it was very heavy.
Posted by marylee on Apr 08, 2014 | Verified Purchase
I usually prefer completely natural cosmetics in addition to being vegan & cruelty free, but the ingredients in this aren't so bad. The consistency is great, it makes my lashes beautiful, it washes off fairly easy (I don't like waterproof cosmetics) and you can't beat the price! UPDATE: Unfortunately this mascara does not last very long before completely drying out. I've went through two mascaras in the span of a couple months and been careful to seal them tight to prevent drying but it hasn't helped. I would not buy this again because you have to buy a new one every 2 months which doesn't make it economical at all.
Posted by iHerb Customer on Nov 07, 2017 | Verified Purchase
i like this mascara. it's very light. suitable for people who like natural look but not commanded for people who love heavy makeup.
Posted by Bosmatgu on Nov 02, 2017 | Verified Purchase
Hope E. L. F will do watet rasistent one.. Love the color, love the brush, the mascara is not too heavy. What disappoints me is that at the end of the day I look like a raccoon.
Posted by iHerb Customer on Nov 02, 2017 | Verified Purchase
This mascara can be used alone for a natural look or after your regular mascara as a separator.
Posted by iHerb Customer on Oct 21, 2017 | Verified Purchase
I have ordered this item several times. Does not irritate my eyes and makes lashes look pretty long
Posted by iHerb Customer on Oct 13, 2017 | Verified Purchase
Cheap and good !!!