I'm a runner and Clif have become my favourite protein bars for lots of reasons!
They are made of natural ingredients, plant based, have a great taste and are a good size and satisfying after runs so I don't feel hungry again 20 minutes after eating them as I do with other brands that are boast about lower calories or are full of sweeteners.
CLIF makes great bars without using evil sugar alternatives.
This makes their bar somewhat high in sugar, but is more natural than a lot of other bars in the market.
As body builders or atheletes in general, we'll burn the sugar in no time anyway, so sugar shouldn't be an issue.
Some bars use sugar alternatives and those causes GI discomfort as well as other nasty things.
These are much more natural for the body.
The dry crunchy texture in the middle is nice too.
My favorite protein bar brand.