I bought this because I've heard good things about the brand after visiting Australia, but at that time didn't have a chance to try this myself. Hydration qualities of this balm are good. It doesn't do miracles and compares more or less equally to my other 5 or 6 balms, but it doesn't dry out my lips like some cosmetic lip glosses do, so I'm happy. It's a hybrid of a true lip balm and a lip gloss, which sometimes is not that easy to find. The look on the lips is okay, I wish the sparkling particles were smaller, but overall it will suit me for casual wear. The only thing I don't understand is how this can be a multipurpose balm due to the sparkles. If you put it on something other than lips and maybe cheeks and collarbones, it will look weird to say the least.