Familia is not always available in stores, and if you order it online you never know where it has been, or for how long. iHerb seems to be able to kept the inventory selling and fresh. This muesli is expensive, but it is made with great ingredients. You can find cheaper muesli, but the contents will rely more on oats. I find Familia is on the sweet side, but the sugar-free version (in the green box) is a completely different formula! You can even things out by adding plain yogurt or berries or whatever. I get migraine headaches from food sensitivities, and I never know what will be a problem (for example, the granola in bins at the store makes me sick). Familia has never been a problem, and I believe it's because they use quality ingredients - something basically unknown in American cereal.