Thrilled to find NOW org. beet sugar at iHerb! This was a great price and a great product. It is so hard to find beet sugar that is non GMO and organic. Beet sugar is the perfect 1 to 1 replacement for cane sugar which is great news for those with an allergy to cane sugar. I have also noticed that it doesn't affect my blood sugar the way cane sugar does. Supposedly beet sugar has the same chemical makeup and effect on the body as cane sugar but...my body says differently. My only gripe is that I can't find a larger sized bag of this sugar. NOW, please consider making a larger size!