It has a strong cooling effect that lasts about 10-15 mins, no more. Don't expect it to relieve pain symptoms; rather, it provides a slight relaxation. I also used it to relieve itching from a mosquito bite, it helps.
It is quickly absorbed, doesn't leave marks on clothes. It has a gel texture and is well distributed. Unfortunately, it is spent very quickly.
I will but it again and most likely will try also their heating gel as well.
After I've cooled down from a workout and I'm back home, I put this on the areas I worked. I'm significantly less sore the next day. I develop much fewer knots because it allows my muscles to get back into a relaxed state.
I like the texture a lot: it comes out a gel but then turns more liquid as you rub it in, so it spreads to a larger area faster and absorbs more easily into the skin, without giving my skin an annoying, sticky or waxy texture that most lotions give me.